For families helping their aging parents remain at home as long as possible — even with debilitating illnesses such as Alzheimer’s, Parkinson’s or chronic diabetes — most people assume that home care is or must be provided by nurses and other medical experts. In reality, the majority of home care services are non-medical, and that’s where Home Instead Senior Care comes in.

Home Instead provides the personal care side of things, such as companionship visits, personal care (bathing, incontinence, etc.), meals and nutrition, transportation, household duties, hospital discharge transitions, respite care and hospice care support services. Based in Gorham, this company serves Cumberland County with everything from a few hours a week to 24-hour care.

Bill Jenks started the local franchise of Home Instead Senior Care in the year 2000 after personally managing the needs of an aging parent. He told us, “I know how daunting it is to trust someone to come into your home and take care of your loved ones. We do everything we can to make it less daunting.”

Bill noted that the business is doing very well. He said, “We’re doing fine, more than holding our own. We experienced 18% growth last year after a couple down years. We attribute it to aging demographics in the area. And, our services cost less than an assisted living facility, up to a point. There’s a tipping point, of course. But if we can help people live at home safely and comfortably by offering compassionate and professional care, it’s much less expensive for the family… and very rewarding as well.”

For more information on Home Instead Senior Care services, visit their website or call 207-839-0441.